Tuesday, 18 July 2017

Free Webinar: Protecting your Brand Abroad: Understanding the IP Landscape of Latin America


Webinar: Protecting your Brand Abroad: Understanding the IP Landscape of Latin America
Speaker: Patrica Covarrubia

Date: Thursday, July 20, 2017

Time: 15.00h (Brussels time)

Location: Online

Admission: Free (registration required here)

Language: English

Eligibility: Small and Medium-sized enterprises (Less than 250 employees) or SME intermediary associations from the European Union only

This webinar aims to give an overview to the European SMEs on how they can best protect their brand on Latin-American markets. The speaker will provide practical information on how to register, protect and enforce trade mark rights in Brazil, Colombia or Mexico, among other regions and how to effectively protect the logo of the company or the product.

SMEs will also be provided expert tips and watch-outs to bear in mind before, during and after entering the markets in those territories.

Moreover, any queries that the EU companies might have, shall be answered by the experts during the training session.

During the webinar you can expect:

- Detailed overview of trade mark registration, protection, and enforcement in Latin America 
- Overview of various possibilities of protecting the logo of the company or the brand
- How to benefit from the Madrid System
- Various case studies involving EU SMEs experiencing and overcoming issues with brand protection in Latin America.

About the Speaker: Ms. Patricia Covarrubia Patricia Covarrubia is a Venezuelan qualified lawyer, an academic, author, and commentator in Intellectual Property Law. She is Lecturer in Law at the University of Buckingham, UK. She has an LLM in European Law from Southampton, UK and a PhD from Brunel, UK. From 1993 to 1999 she worked as a lawyer in Venezuela. 

Dr. Covarrubia is manager and blogger in IP Tango (Intellectual Property weblog – Latin America). Her ongoing research interests and written publications include geographical indications and indications of origin, compulsory licenses in the pharmaceutical industry, genetic resources, trade marks, free trade agreements, and the protection of traditional knowledge. 

Latin America IPR SME Helpdesks is a European Union co-funded project that provides European SMEs with free, practical, business advice relating to IPR in Latin America. 

Source: Latin America IPR SME Helpdesk

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